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This is a very good source for how to market your business on the internet. Their main course, "The Insider Secrets To Marketing Your Business On The Internet" is worth getting and studying. You can get it either in paper form or download it to your computer. I got the paper version so that I could make notes in it and read it offline, etc. It has a money back guarantee. They also have a newsletter with tips that is free. Click the banner below to sign up. If you are interested in any of the software they are selling, email me first for information.
After you get your website built, you may want to get your own affiliate program started. Each 'affiliate' would equal a 'salesmen' in the brick and mortar world. The more salesmen you have, the more sales you will make. However, remember that you might have one affiliate that is a real go-getter and will make more sales than all the rest put together. So, the number of affiliates really doesn't matter so much as the quality of the affiliates.
When you start looking for affiliate program companies that will run your affiliate program, you will quickly find that they are WAY overpriced so as to knock out the small businessman. They want the Procter and Gamble companies that can pay them the big bucks. The prices they charge are usually $5000.00 MINIMUM for the reliable companies!
Having used WebCards (see above) for several years, I noticed and kept track of the affiliate programs that they used. At first they had one that didn't work that well. Then they joined Commission Junction. They soon got out of that one... I can guess why... if you check out the prices that Commission Junction charges, you can guess why too... :) They then had and still have AffiliateWiz. I called WebCards and asked them how they liked AffiliateWiz. They were very happy with it. So I checked it out and decided to buy the software too. It was about $500.00 and it is MINE and not a program rented on someone site. I also had a bad experience of using website software from another site and then they went under, taking my information along with other peoples'. :( So, If you are interested, here is the link to AffiliateWiz below.
After you set up your affiliate program, submit your program by hand (this takes many hours but at least you know your program is in there) to the affiliate program directories below. Here are some affiliate directories I am using.